Positioning & messaging
Customer interviews, competitive teardowns and messaging frameworks that give sales one consistent story — not five versions of it.
Open to new roles
Product marketing that turns complex features into clear reasons to buy.
I'm Amara Okafor, a product marketing manager with eight years in B2B SaaS. I sit between product, sales and customers — translating roadmaps into positioning, launch plans and enablement that teams actually use.
What I'm great at
Three things I've done repeatedly, in companies from 40 to 900 people.
Go-to-market & launches
Tiered launch plans with clear owners, realistic timelines and a definition of done — so releases land with pipeline, not just a changelog.
Sales & CS enablement
Battlecards, demo narratives and objection handling built with the field, not handed to them. Adoption is the metric I care about.
Three career highlights
A snapshot of the work I'm proudest of. Figures below are illustrative examples, not verified results.
Rebuilt the core story for a workflow platform
Ran 24 customer interviews and a full competitive review, then rewrote the homepage, pitch deck and onboarding narrative around one job-to-be-done. Example outcome: shorter sales cycles and fewer "what do you actually do?" calls.
Led a tiered launch across three markets
Coordinated product, design, sales and support on a 10-week plan with a tiered asset set per region. Example outcome: the release shipped with pricing, docs and an enablement session ready on day one.
Turned a messy feature list into a demo path
Built a modular demo narrative and battlecards with the field team. Example outcome: new reps could run a credible demo in their second week instead of their second month.
Placeholder copy for demo purposes — replace with your own verified results before publishing.
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What colleagues say
Example quotes shown for layout only. Real references available on request.
“Amara is the person who makes a launch feel calm. She asks the awkward questions early, then writes the message everyone can actually repeat.”
“Our team stopped guessing what to say on calls. The battlecards and demo narrative she built with us are still the ones we use.”
Open to roles in Berlin or remote
Looking for a product marketing role in B2B SaaS — ideally a team shipping technical products to a mixed technical and business audience. Available to start from the next quarter.
- Full-time
- Hybrid · Berlin
- Remote · EU time zones
- Senior PMM / PMM Lead
Contact
The fastest way to reach me is email. I reply within one working day.
Prefer the short version?
One page covering roles, tools and selected work. PDF, updated this month.
Download CV (PDF)